Recently MNPG Emerge talked with co-founder, Lisa Harouni of Digital Forming,  “a 3D software house that is revolutionizing product customization.” First a video introducing the company and then to the interview. Enjoy!

Can you please talk about your background as a designer?

I am not a designer. I started my career at Deutsche Bank in the Global Economics team, then left to start my own fashion distribution company which I was involved in for 5 year. I founded and now run Digital Forming, which was established 3 years ago with 3 partners: Assa Ashuach, Dr Siavash Mahdavi and Nicolas de Cordes. If you would like a designer’s perspective, Assa is the one to speak to!

What kind of 3D printing does your platform offer?

We offer access to every kind, from Laser Sintering in plastics and metals (precious and semi precious included), to processes that allow for additive production in materials such as ceramics, resins, and chocolate.

How is Digital Forming different then other rapid prototyping businesses?

We are one of the first UK companies to offer software solutions for Additive Manufacturing machines. Our focus is to offer businesses and designers tools to allow them to exploit Additive Manufacturing for the mass customisation of lifestyle products, using the technology for direct production as opposed to prototyping.

What has been your favorite thing to work on in recent months?

Our soon-to-launch co-design platform that will allow businesses and designers to create customisable products over the web without needing a development team, and in turn, invite their customers to tweak / personalise these virtual products and produce them on-demand at the click of a button. Visit:

The site will be changing in March to something very exciting!! Stay tuned!

Is there any new aspect of this industry that you would like to be a part of?

Getting more 3D printers (and associated tools) in schools and universities.

When do you think there will be a 3D printer in everyone’s home?

I think we are some way away from that. First, I envisage local 3D print shops around the corner!

How would you encourage printers making the transition from hobbyist to professional?

It’s all about the quality of production and freedom of design.

What is your favorite part of working with objects?

Seeing an idea born and brought to life in a number of hours!

What better way then to improve a Hugo Boss spot, then with music by Clams Casino?

A video commissioned by Schokolade Filmproduktion for the new Hugo Boss flagship store in London. The video was directed by Florian Rederer and art directed & animated by Andreas N. Fischer. The resolution was close to 4k. The fluid and Ocean simulations were made with Blender3d
The [inofficial] track I added to the video is by Clams Casino

© 2012, by Opus Hong Kong 

The second part of a two-part series of posts (Link to Part One on Retail Architecture) regarding architecture as branding focuses on residential architecture.

Frank Gehry’s recently completed residential building, Opus Hong Kong is located in one of the prime real estate land in Hong Kong, undoubtedly also a prime real estate land in the world. The exclusivity of this residential building is amplified as this is the renowned architect’s first residential building in Asia. The luxurious residential building overlooking Victoria Harbour is nested in the forest with 12 luxury residential units, and 10 unique apartments in one of the busiest cities in the world. These characteristics branded the residential building to be one of the most exclusive in the world.

One of the units is reportedly sold for $ 61 million (More information on the Wall Street Journal Blog) to measure the success of this piece of architecture. This is Asia’s highest price per square foot, with London’s One Hyde Park by Richard Rogers  taking the top spot for the highest real estate price per square foot.


“They’re selling it not as an apartment, they’re selling it as a masterpiece… It’s just like buying artwork”


Mr Wong Leung-Sing, Head of Research at Centaline Property Agency was quoted as saying.

© 2012, by Naoya Hatakeyama 

Established in 1895, the Venice Biennale continues to be one of the most respected cultural institutions. Initially launched as an International Art Exhibition, the Biennale eventually expanded into other areas such as music, cinema, theatre, architecture, and dance.

The Architecture Exhibition, one that I follow closely, was launched in 1980. It is one of the most important event on the architectural calendar. This year, David Chipperfield was appointed as the Director and Curator for the Architecture Exhibition. The exhibition titled Common Ground will present 69 projects, with participants from the likes of Toyo Ito (Awarded Best Pavilion 2012 for his Japan Pavilion shown in the image above)

David Chipperfield speaks about Common Ground:

“We began by asking a limited group of architects to develop ideas that might lead to further invitations: everyone was asked to propose a project along with a dialogue that reacted to the theme and showed architecture in its context of influence and affinity, history and language, city and culture.


We want to emphasise the common ground that the profession shares, notwithstanding the apparent diversity of today’s architectural production. The sharing of differences is critical to the idea of an architectural culture.”

The exhibition is open until 25 November 2012.