A Taste of Trends

Residential Architecture – Architecture as Branding (Part 2 of 2)

© 2012, by Opus Hong Kong 

The second part of a two-part series of posts (Link to Part One on Retail Architecture) regarding architecture as branding focuses on residential architecture.

Frank Gehry’s recently completed residential building, Opus Hong Kong is located in one of the prime real estate land in Hong Kong, undoubtedly also a prime real estate land in the world. The exclusivity of this residential building is amplified as this is the renowned architect’s first residential building in Asia. The luxurious residential building overlooking Victoria Harbour is nested in the forest with 12 luxury residential units, and 10 unique apartments in one of the busiest cities in the world. These characteristics branded the residential building to be one of the most exclusive in the world.

One of the units is reportedly sold for $ 61 million (More information on the Wall Street Journal Blog) to measure the success of this piece of architecture. This is Asia’s highest price per square foot, with London’s One Hyde Park by Richard Rogers  taking the top spot for the highest real estate price per square foot.


“They’re selling it not as an apartment, they’re selling it as a masterpiece… It’s just like buying artwork”


Mr Wong Leung-Sing, Head of Research at Centaline Property Agency was quoted as saying.

Serpentine Gallery Pavilion 2012

© 2012, by Herzog & de Meuron and Ai Weiwei

The twelfth commission for the annual summer Pavilion at Serpentine Gallery in London (June 1st – October 14th, 2012) is designed by Herzog & de Meuron and Ai Weiwei. For the first time, the entire interior is made of cork and can hold up to 200 people. Above the Pavilion’s round steel roof lays a thin layer of water (25mm) that reflects the surroundings and the changes in the skyline.

The design is a response to the previous pavilions like from Frank Gehry and SANAA. This year, the architects and artist gave a new life to the past memories of former pavilions, by constructing on site and utilizing ghosts of each pavilion to form what is there today. Each pavilion from year 2000 to 2012 is given a column within the space of the pavilion, with each post extruding out of the foundation and the twelfth column as a part of this commission.

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